Solopreneur or Cofounder
Published 3 min read
Issue 15 - Solopreneur or Cofounder?
👋 Welcome back to this week’s edition of the ProductFoundry newsletter!
(Nearly) Every Monday, I send out a newsletter covering a topic and practical tips to help you build greatness into your SaaS, from metrics, strategy, new technologies, and customer engagement, to market research (and more).
This week’s main topic is how I decided go stop being a solopreneur and chose a co-founder.
What you’ll read this week:
- My day job was acquired
- My refocus on Interweave
- How I thought through and chose a cofounder
🔹 My day job was acquired
For 10 years I was the startup CTO of a cybersecurity company creating a new space.
I know from first hand how startups are hard.
I’m still unpacking the lessons learned (the link above is a thread and shares the main ones)
But one of the biggest one I learned.
When doing a startup it’s easier to pivot a category than it is to make one.
I’ll be talking about that more in the next newsletter.
🔹 My refocus on Interweave
If you’ve followed along for a bit I had been working on a startup called Interweave. For day-job reasons I had temporarily shelved it to work on something smaller, but even smaller didn’t work.
The goal of Interweave is to be the AI copilot for product managers.
A few things have changed since my idea for Interweave. And while I’m not floating in free time (since I’m the VP of Product Management at the acquiring company) the time is right for Interweave.
It’s currently a night’s and weekend endeavor, but it’ll be launching late this fall.
My cofounder and I are currently working to figure out what’s needed for an MVP and what can wait. (See I follow my own advise.)
I’ll be sharing a lot of the journey about Interweave in this newsletter that I won’t be sharing on X. I hope you enjoy.
Which brings me to…
🔹 How I thought through and chose to have a cofounder
In the past the idea of a co-founder wasn’t appealing to me.
Being the “master of my domain” was more appealing. But frankly when I started thinking about it three things kept coming to mind.
1. Going solo is lonely
Startups are hard.
And while my wife is amazing and get’s what I’m doing. She’s not “in the trenches” debating code, partnerships, sales and marketing, and the 100 other things a startup needs with me.
When push comes to shove I’d rather have someone else rowing with me.
2. Empirically startups grow faster with a founder
I recently saw an interesting stat in 2022 State of Independent SaaS report by Microconf.
It shows that startups with more than one founder grow faster. It’s not a huge amount, only 7%. But given how many startups fail, why not pile on advantages?
And really, if I’m going through all this to build a company…
3. I want this to be a company not a solo project
As I started imagining what Interweave would be I realized it was always with people.
I want to do this journey with people, not just by myself.
Many startups begin with a solo founder and then hire. There’s nothing wrong with that. But I realized, why not start out that way on day one?
As simple as that
So there you have it. Pretty simply really.
As for how I picked someone? That was simple as well.
I met my cofounder a bit over a year ago when I hired him as a senior software engineer. I’ve had a chance to know his work, become friends with him, meet his family, and see how on many fronts (other than software) we’re compatible.
As I started talking about Interweave he expressed interest in working on it and in wanting to have always started something.
Given how I’ve gotten to know him as a quality person it became obvious he’d be a great person to build this with.
We’re still hammering out equity, etc. But to be clear, he’s not a hired employee, he’s putting in as much as I am in this.
🔹 Enjoying ProductFoundry?
I hope you’ve enjoyed the past editions of this newsletter. I’ll continue to share my lessons learned as well as my journey on Interweave. I plan to share the most details about it’s journey here.
If you’ve found this issue helpful, you might also like to learn about customer empathy and interviewing customers when building a startup. It’s the most popular post yet.
🔹 Have you shared ProductFoundry with a friend?
Forwarding an email or sharing a link is simple and helps me a lot. Hopefully, it’ll help your friend as well! 🙂
Till next week!
If you enjoyed this, then you'll probably enjoy getting content like this in your inbox each Monday morning.