The ProductFoundry Newsletter

You're reading the Product Foundry archive. A free newsletter exploring how to build greatness into every SaaS prodcut.

The power of building for one

No. 27: The power of building for one

| 4 min

Design partnerships can launch your SaaS by building for someone who really needs you to solve their pain.

Build a feedback flywheel

No. 26: Build a feedback flywheel

| 5 min

Build a systematic and consistent way to gather customer feedback.

Friction causes signup drop off

No. 25: Friction causes signup drop off

| 4 min

Asking too much can be determinetal to conversion.

Failure is part of startups

No. 24: Failure is part of startups

| 4 min

Failure happens, it's what you do about it that matters.

You need this superpower

No. 23: You need this superpower

| 4 min

The superpower to improve churn, marketing, product-market fit, and onboarding. Interviewing customers.

Don't Wait to Charge: Overcoming Early-stage Reluctance

No. 22: Don't Wait to Charge: Overcoming Early-stage Reluctance

| 4 min

Not charging when you first launch can be tempting, but it's a path you shouldn't follow.

Bootstrap in a Red Ocean and operate as lean as possible

No. 21: Bootstrap in a Red Ocean and operate as lean as possible

| 7 min

Bootstrapping, Red and Blue Ocean strategies, and product-led growth. Why they go hand-in-hand.

How to start marketing your SaaS

No. 20: How to start marketing your SaaS

| 7 min

How to start marketing your SaaS, a 6-step guide with growth strategies from Mike, the SaaS Launch Partner.

How I mapped my course for 2024

No. 19: How I mapped my course for 2024

| 4 min

How I strategize my own business, from starting with the end in mind, to SWOT analyses, and financial and operational analysis.

You need an Ideal Customer Profile, Part 2

No. 18: You need an Ideal Customer Profile, Part 2

| 7 min

You're convinced you need an Ideal Customer Profile, just how do you go about making one?

You need an Ideal Customer Profile, Part 1

No. 17: You need an Ideal Customer Profile, Part 1

| 9 min

Have you ever considered what happens if you don't get specific with who you sell to?

Reach > Product

No. 16: Reach > Product

| 5 min

When it comes to growing a SaaS startup, is Reach > Product. How lack of marketing can kill a great product.

Solopreneur or Cofounder

No. 15: Solopreneur or Cofounder

| 3 min

For years I took a solo approach, but I've come to a new conclusion on co-founders. Here's how I thought through the choice.

Price by value delivered, not your effort to deliver

No. 14: Price by value delivered, not your effort to deliver

| 6 min

You SaaS is delivery value in time savings, expertise delivered, and more. You’re not selling the time to write the code and host your SaaS. You're free your customers to do what they care about.

Always be Looking for Pain: How I find and source SaaS ideas

No. 13: Always be Looking for Pain: How I find and source SaaS ideas

| 10 min

As long as you’re listening and reading with intention, you’ll find problems to solve. It’s as simple as that. If you have a problem-solving mindset, you’ll start running across problems constantly.

You don't need that to ship a MVP

No. 12: You don't need that to ship a MVP

| 5 min

Most MVPs include way more than you need to validate your idea. So stop wasting your resources and ship less in your MVP.

Five key lessons I wish I had known early on in my SaaS journey

No. 11: Five key lessons I wish I had known early on in my SaaS journey

| 4 min

Five lessons I wish I knew early on: Reach > Product, Product Velocity or Die, You Are Not Your Customer, You Have One Shot, Maximize Time to Value, & Churn is the Hidden Killer

Practical Cybersecurity for early Startups

No. 10: Practical Cybersecurity for early Startups

| 8 min

Practical cybersecurity for early stage startups. How to think about it, and tactical tips to protect yourself.

Builders are gonna build

No. 9: Builders are gonna build

| 7 min

So you may as well make the most of it with this 3 part strategy to build and validate together.

Lessons learned — Going freemium with Noah Bragg of Potion

No. 8: Lessons learned — Going freemium with Noah Bragg of Potion

| 6 min

Dive into the world of a freemium business model with Noah Bragg. What should you consider if you want to add freemium to your SaaS?

Less is more — How I overbuilt my first startup, failed, and the lessons I learned

No. 7: Less is more — How I overbuilt my first startup, failed, and the lessons I learned

| 8 min

This week I'm tackling a common pitfall for many startups (especially first-time founders). It's the problem overscoping, overbuilding, and setting a vision too big for v1.

The Fine Art of Listening — Techniques for exceptional customer interviews

No. 6: The Fine Art of Listening — Techniques for exceptional customer interviews

| 5 min

To do killer interviews you need three things: to be prepared, to know how to listen, and to seek for understanding.

Three lessons on building customer empathy and doing early research when starting a new SaaS product

No. 5: Three lessons on building customer empathy and doing early research when starting a new SaaS product

| 3 min

Why you should start with a product landing page and how if done right you build customer empathy.

Using your What and Why to stay on track

No. 4: Using your What and Why to stay on track

| 3 min

As product people we often have more ideas to solve customer pain than we have time and resources. Know your what and why to stay on track.

How to win the upcoming AI SaaS revolution

No. 3: How to win the upcoming AI SaaS revolution

| 4 min

Four ways you're seeing AI come to the market: two are winners, one is fun, and avoid one like the plague.

Maximize Your Product's Potential with AI: A Strategic Approach

No. 2: Maximize Your Product's Potential with AI: A Strategic Approach

| 7 min

New technologies like ChatGPT can be hard to ignore. But how do you know when and how to add them to your product?

Is this the worst product quote ever? And all about talking to customers.

No. 1: Is this the worst product quote ever? And all about talking to customers.

| 4 min

Is Henry Ford's famous quote relevant? And what does it tell founders and product people when talking to customers?